BE CURLY™ ADVANCED - Curl Definition Cream

The curl intensifier Aveda curl intensifier Be Curly™ Advanced curl intensifier helps intensify curls, reduce... see more

The curl intensifier Aveda curl intensifier Be Curly™ Advanced curl intensifier helps intensify curls, reduce frizz, moisturize and add shine to curls and waves.

Thanks to the power of botanicals, curl intensifier cream offers 72 hours of frizz protection¹, 92% more moisture² and up to 2 times more shine³, while improving curl definition by 89%4.

As curls and waves are naturally more fragile, our revolutionary cream for wavy and curly hair also strengthens their resistance with a peptide derived from plant proteins.

What our hairdressers say AVEDA
\"I'm a fan of this product. The new texture is lighter with a super pleasant scent for a perfect result. Curls are naturally better defined, supple and bouncy, with no cardboard effect!\" Anthony - Monsieur Anthony Salon, Paris

98% naturally sourced ingredients5, vegan, not tested on animals and approved by Leaping Bunny.

- Vegan peptide for curl perfection: Powerful blend of peptides derived from hydrolyzed pea and vegetable proteins for stronger curls and waves. The low-molecular-weight peptide penetrates and fortifies vulnerable strands.
- Kokum Seed Butter: Deeply nourishes and moisturizes, providing optimal detangling to help reduce breakage of curls and waves.

¹Ex-vivo laboratory tests.²Ex-vivo tests on treated vs. untreated hair.³Ex-vivo tests on treated vs. unwashed hair.4Ex-vivo tests on strands when used with shampoo, conditioner, curl-enhancing primer and curl-enhancing cream be curly advanced™ compared to untreated hair.5Compliant with ISO 16128, from plant sources, non-petroleum mineral sources and/or water. Show less