Boxing, like parfum is to confront oneself. A meeting of rituals and studied gestures. It's also a moment of violence...
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Boxing, like parfum is to confront oneself. A meeting of rituals and studied gestures. It's also a moment of violence that must be elegant. Guided by precise rules and respect for the opponent, boxing became a gentleman's sport at the end of the 19th century.
David Frossard, an expert in the world of boxing, took all this into consideration when he launched the idea of a fresh, elegant, powerful and virile sport parfum fresh, elegant, powerful and virile. Jérôme Epinette, whom he had met a few years earlier, was entrusted with the interpretation of this animal and cerebral universe.
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