Paradoxe Virtual Flower - Eau de Parfum Floral Musk

Prada Paradoxe Virtual Flower, the new Eau de Parfum feminine fragrance from Prada pushes back the limits of... see more

Prada Paradoxe Virtual Flower, the new Eau de Parfum feminine fragrance from Prada pushes back the limits of sensoriality and challenges our perception of reality, with its fresh, floral signature, augmented by artificial intelligence, which rethinks one of the most symbolic codes of femininity and the parfum florality.

The avant-garde musky floral signature of Paradoxe Virtual Flower reveals the fresh, zesty notes of Italian Bergamot Green, the luminous floral heart of the Jasmine AI & Neroli accord, and the comforting second-skin sensation of Musk and Ambrette notes.

CREATIVITY INCREASED BY ARTIFICIAL INTELLIGENCEE
Our master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu chose one of the most sophisticated flowers in perfumery: Jasmine, and wanted to express it like never before. To do so, they harnessed the power of artificial intelligence to create a unique accord Prada that captures the scent of the flower in nature.

UN FLACON ICONIQUE & MORE RESPONSIBLECPSTRD Inspired by the iconic triangle logo of Prada the bottle Paradoxe Virtual Flower bottle, minimal and delicate, is disruptively designed to rest on its side.
Packaging, cases and bottles are recyclable. Bottles are designed to limit weight and the use of glass. Paper packaging is FSC MIX certified.

All formats are refillable. A 50ml bottle of Paradoxe Virtual Flower and a 100ml refill reduce the use of materials by around 38%, compared to three 50ml bottles, i.e. -29% glass, -67% metal, -44% plastic and -41% cardboard. Show less