Vivo - Eau de Parfum

The House sets out to conquer new territory with its first major launch in over three decades. VIVO a parfum disruptive... see more

The House sets out to conquer new territory with its first major launch in over three decades. VIVO a parfum disruptive and innovative for men of generations Y and Z, marks the beginning of a new chapter.

Cerruti 1881 reinvents itself with VIVO a revolutionary concept in a totally new bottle, inviting you to REVEAL THE CODE and LIVE.

REVEAL THE CODE \"1881 is a universal enigma. A poetic combination. A code full of memories, a four-digit secret.\" - Nino Cerruti

VIVO is the ultimate expression of the code so dear to Cerruti. Meaning \"I live\" in Italian, the name has been adapted in 18 languages spoken on five continents, to reflect the interconnectivity and inclusiveness of our multicultural age. Blending masculine power and sophisticated simplicity, the fascinating bottle arouses curiosity with its bold, innovative aesthetic.

To access the fragrance, simply rotate the cap to reveal the vertical secret code, V1881, in orange lettering. VIVRE VIVO is an intense, addictive amber fougère with an absolutely unique masculine signature.

A Eau de Parfum is a bold, confident fragrance that radiates dynamism, combining invigorating spices and delicious woods. Bright, crisp apple and tangy ginger form the fragrance's top duo, exalted by the vibrant freshness of cardamom and pink pepper.
In the heart, rum and tagetes prolong this fruity facet and play on contrasts with the warm toasted notes of sesame. Earthy, woody vetiver and fiery saffron merge in a sensual, creamy amber base that adds roundness to this powerful, addictive masculine parfum addictive masculine fragrance.

To bring to life VIVO and express the bold energy of this Eau de Parfum the campaign plays on the dynamic interaction between the physical and digital worlds. Show less