Chrome - Eau de Toilette

Azzaro Chrome is dedicated to moments of authenticity and to joie de vivre, Azzaro Chrome celebrates the values of... see more

Azzaro Chrome is dedicated to moments of authenticity and to joie de vivre, Azzaro Chrome celebrates the values of sharing by paying homage to the unwavering bond between a father and son. It is a unique relationship, just like the one that designer Loris Azzaro shared with his grandson Romain.

As a child, Loris Azzaro enjoyed dreaming on the beach, watching the Mediterranean take on its silver glow. He vowed to create an Eau de Toilette characterized by freshness and the color azure blue... And so Chrome was born in 1996. Its bottle and the liquid within exude sunshine, light, azure blue, and the infinity of the sky, sweeping you away with it.

Chrome is a wave of freedom that has taken the world of men's fragrances by storm.
The fragrance radiates energy, invigorates us and lends us wings, bestowing audacity and even more so when it is shared.
The new Azzaro Chrome campaign retells this story with tenderness. In Antiparos, Greece, a villa with clean, simple lines overlooking the sea serves as the backdrop for an unforgettable moment shared between a father and his son. Director Christopher Hewitt is the mastermind behind this new ad campaign, giving it an incredibly modern feel with his highly graphic visual approach.

The Chrome bottle’s square shape and chevron-patterned silver cap make it an object that affirms its masculinity as much as it reassures.The intensity of this new interpretation shines through its iconic bottle, wrapped in luminous blue lacquering, both masculine and elegant.


*Raw materials from sustainable development

Azzaro Parfums is committed to a responsible approach. Selected with its partner Givaudan, lavender harvests in France come from supply chains that guarantee a fair income for producers and communities, while preserving their environment.
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