Pure Color - Matte Lipstick

Discover our new lipsticks Pure Color A long-lasting, moisturizing matte finish.

BE INOUBLIABLE The emblematic lipstick... se mere

Discover our new lipsticks Pure Color A long-lasting, moisturizing matte finish.

BE INOUBLIABLE The emblematic lipstick is reinvented in an innovative new formula Pure Color reinvents itself with an innovative new formula in 45 daring shades for plumped, sublimated lips. EXCEPTIONAL 10H LIP LIFE Dress your lips in intense color and benefit from exceptional 10H wear, with no compromise on comfort. VELVET MATTE FINISH A blurred velvet matte finish for radiant, high-coverage color. The new matte Pure Color melts perfectly onto lips thanks to its moisturizing formula. A BENEFIT OF CARE Thanks to the Moisture Lock complex, lips are intensely nourished and moisturized. They are visibly plumped and smoothed, even after make-up removal. EASY TO APPLY A specially designed grape to sculpt and define your lips with effortless precision. LIKE A JEWEL The new gold case with magnetic cap has been designed like a jewel. #Leaveyourmark*: one lipstick, one occasion. Fancy a different finish? Discover lipsticks Pure Color Cream and Hi-Lustre lipsticks Pure Color Hi-Lustre lipsticks. *Mark the spirits Discover the nourishing powers of the Moisture Lock complex. Of natural origin*, the Moisture Lock complex is an unprecedented nourishing cocktail for plumped, continuously moisturized lips. - Plant oils: the trio of raspberry seed, white loosestrife and apricot kernel oils intensely nourish the lips. - Glasswort extract: a powerful plant that helps maintain optimal lip hydration over time. *In accordance with ISO Standard 16128 Vis mindre